MX Player is a Indian application. It is a video streaming application. It has a variety of shows and videos. The application slowly became very famous that it have made it’s way in the top famous free applications in the Apple’s app store. And, not only in the Apple’s app store it had also scored ninth position in Google play Store under the same category.
It is a default video application for the Indian users. The application is owned by Times internet. They have not made it, they have bought the platform from South Korean company in June 2018 for $140 million. it’s a mobile application.
Kiran Bedi is the Chief Excecutive officer of the Application.
When the application was first launched, it was only available in the Indian region but slowly the app became global in a very short time and today it’s also available in other countries those are India, USA, Canada, Bangladesh, Nepal, UK, Australia and New Zealand
There are many competing applications to this app and some of them are very known and old like Netflix, Hotstar, Amazon Prime and many similar applications.
Indian OTT Platform
In June 2018 The Times group have purchased this amazing application in $140 million. But later in February of 2019 the MX Player has launched as an OTT platform with many of the original programming. But, it is still working as just a video player outside India.
The application has achieved a lot of success in a very short period. In October 2019, Tencent also have made a huge investment in the app.
The OTT service will be soon launched in the countries where the app is already introduced. In may 2019 the application came into a partnership with the gaana music application.
The MX Player not only shows the TV series which are available on YouTube or other such applications like Netflix, amazon prime, Zee5 etc. It also have it’s own original TV series which you can only watch in the application.
How does MX player makes money ?
MX Player is a add based subscription video player platform. One of the way to earn money for them is that they generate revenue by showing static ads in between the content. So, the advertisers pay the streaming platform for displaying their advertisement on their website.
Web series makers earns by royalty which streaming platforms pay to the content creators when they get rights to stream creators content on their platform. The rights can be exclusive or non exclusive based on terms of contract.
What is exclusive rights and non exclusive rights?
Exclusive rights are those, when the content creator allows only one video player platform to stream their material. Where as, non exclusive rights are those when the content creators can allow as many streaming platforms to stream their material as they want.
Advantages of MX Player
• It is a comprehensive media player.
• It supports all kinds of video file formats like MP4 and MPK.
• You can stream videos from websites.
• Reads and edits subtitle.
• The app also provides kids lock function.
Disadvantages of MX Player
• There is no lip add option. You have to watch the full add and some ads are big.
• Requires a lot of permissions to install the application in a device.
There are a lot of similar applications to MX Player on app store like Netflix, Hotstar, Amazon Prime, Zee5 and many other similar platforms but each have a few exclusive right series which you can watch in that application only.
Such application have both good and bad features like they are a very good source of entertainment but at the same time of people get so addictive that they keep binge watching the series. And doing nothing just sitting and binging stuff makes them lazy and also effects on eyes.
I’d like to suggest that you should watch on MX Player but should watch in limit. Try it’s series. Here’s the link to MX Player.